Although Telecoms, the domain for which Erlang was conceived, has strong and ubiquitous requirements on overload protection, the Erlang/OTP platform offers no unified approach to addressing the problem. The Erlang community mailing list frequently sports discussions on how to avoid overload situations in individual components and processes, indicating that such an approach would be welcome. As Telecoms migrated from carefully regulated single-service networks towards multimedia services on top of best-effort multi-service packet data backbones, much was learned about providing end-to-end quality of service with a network of loosely coupled components, with only basic means of prioritization and flow control. This talk explores the similarity of such networks with typical Erlang-based message-passing architectures, and argues that a robust way of managing high-load conditions is to regulate at the input edges of the system, and sampling known internal choke points in order to dynamically maintain optimum throughput. A selection of typical overload conditions are discussed, and a new load regulation framework -- JOBS -- is presented, together with examples of how such overload conditions can be mitigated.